“Bouledogues à la chaîne” 

L’Auto held its first concours d’elegance for mascots in 1921; it was such a success, the publication ultimately staged four concours solely for mascots. The gold medal at the 1923 concours was awarded to “Chien à la chaîne,” by A. Dugès and Jouenne, edited by Guinier. The winning design was also produced in a version with three dogs, which you see here.

Mascot Designer

A. DUGÈS and JOUENNE 

Mascot Editor

Guinier

Mascot Store

Marvel

Mascot Date

c. 1923

Mascot Theme

France and Fashion

Mascot Exhibition

French Mascots of 1920s

Mascot Owner

Collection of Jon N. Zoler