This Privacy Policy lists the data and personal information Revs Institute for Automotive Research, Inc. (“Revs” “we,” “us,” “our”) collects at this site and lists our policies and procedures related to that data. By sharing your personal information with us, and by continuing to use our websites, you confirm that you have read and understood the terms of this privacy policy. In addition to reviewing this Privacy Policy, please read our Terms and Conditions of Use. Your use of the Website constitutes your agreement to be bound by the Terms and Conditions of Use and this Privacy Policy. If you do not agree to the Terms and Conditions of Use and this Privacy Policy, you should not use this Website.

This Privacy Policy relates only to Revs and, the Revs Institute Car Museum Gift Shop at, and the Revs Digital Library (our “Websites”), not to any third party site or service linked to or used by our Websites or recommended or referred by us or through our Websites.

If you have any questions, comments or concerns about any aspect of this policy or how Revs handles your information please email our Privacy Policy Coordinator at [email protected].

Why we collect information:

Revs Institute is a not-for-profit organization dedicated to deepening our understanding and appreciation of automotive history. We will use your personal information to support this mission. We also use your personal information to provide you with museum tickets you order and to fulfill orders from Revs Institute Car Museum Gift Shop and the Revs Digital Library.

We also collect analytical information to provide a better website experience for all of our users.

We collect information in the following ways:

Information you give us. You are free to visit our Websites without giving us any of your personal information. Not all Website features may be available to you if you do not provide personal information. If you fill out a “contact us” form or request a live chat on one of our Websites, you will see the information that our forms request, such as your name and contact information. If you make a purchase on one of our Websites, you may also be requested to provide payment card information, including name and account information, a billing address for your payment card and shipping address for any tickets or other services or goods purchased. We also provide the opportunity to sign up for email communications, such as newsletters. If you sign up, you will see the

information that our contact form requests, such as your email address. We’ll also keep track of the mailing lists that you subscribe to on our website.

Our Websites are not meant to collect data from children under the age of 18. If you know of children’s information collected through our Websites, please contact us at [email protected].

Information we get from your use of our Websites. We collect information about how and when you use our Websites. This information includes:

Usage Information:

We place one or more cookies on your device when you use our Websites. “Cookies” are small text files that websites save onto your device via your web browser. We use the cookie to identify you when you return to our website using the same device. We also may use cookies to keep track of your on-line shopping cart.

We store how you interact with our website to personalize content to be delivered based on your historical interaction with our website. This includes web pages visited on our website and links clicked, time on web page, and how often you visit our website. We also how you were directed to our website and whether and whether you engaged with emailed content.

Do Not Track (“DNT”) is a setting in a web browser that directs websites not to track your behavior. You can activate the DNT settings through most browsers. We do not track users across third party Websites, so we don’t respond to DNT signals.

Device information:

We may collect device-specific information from your web browser, including device model, browser, device operating system, screen size, HTML5 audio and video capabilities. This helps us personalize your experience with our website.

We may also collect the Internet Protocol address which was used by your device to access our Websites. Your general geographic location may be derived from Internet Protocol addresses, including country, region and city.

We use information in the following ways:

Information Usage. We use the personal information you share with us and device information that we collect in the following ways:

  • To communicate with you;
  • To provide you with the newsletters that you have subscribed to and other informational communications;
  • To create volunteer login accounts;
  • To fulfill orders that you have placed; and
  • To customize the way that you interact with our Website.

Information Retention.

We retain your personal information so long as it serves the purposes listed in this Privacy Policy, including sending you newsletters and other general messages (unless you’ve unsubscribed), to collect and monitor traffic and other usage statistics at our Website, and to comply with our legal obligations.

Changes to Information

We need your help in making sure your personal information is correct in our systems. Please notify us of changes to your name, address, title, phone number or email address. You may correct your personal information or select the option not to receive future Revs contacts (for example, mailings, calls, etc.) by emailing us at the address below. In the event you elect not to receive any future contacts by Revs, we will endeavor to remove your name from all of our contact lists; however, we can only promise to endeavor to remove you from any lists we control. We shall have no liability under this Privacy Policy for our failure to accomplish this objective.

Service Providers access to information:

We may share your Personal Information with our Service Providers, who are bound by self-certification, law or contract to protect your Personal Information and only use your Personal Information in accordance with our instructions.

Our Service Providers may also collect information on our behalf. For example, the Revs Institute Car Museum Gift Shop at is hosted by an ecommerce service called Shopify. When you make a purchase from this online gift shop, Shopify collects your information and makes it accessible to us for order fulfillment. This collection and processing of information may be further governed by policies, terms and conditions set by Shopify at

Our Service Providers may also collect information in the course of a relationship with you independent of Revs. For example, Shopify offers customer facing services, such as Shop, Shop Pay, and Frenzy, etc. Such services are not part of the Websites. Also, commenting features are provided by Disqus ( and/or Commento ( Personal information entered into such commenting features is governed by the privacy policies of each respective feature provider. You should refer to each of the above providers’ Privacy Policies for their respective practices concerning their collection and use of personal information with respect to such services.

We disclose information for the following reasons:

Information Sharing. We do not sell or provide your Personal Information to third parties for their own marketing purposes. We limit our sharing of your Personal Information to our Service Providers as described herein.

We may also disclose Personal Information where needed to affect the sale or transfer of business assets, to enforce our rights, protect our property, or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will also always disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the United States and other countries where we operate.

Your Choices:

Limit Disclosures. You can always limit the information you provide to us. You can also limit the communications that we send to you. To opt-out of emails or newsletters, simply click the link labeled “unsubscribe” at the bottom of any communication we send you.

Limit Cookies. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available.

Notice to European Visitors and Rights Under the GDPR.

Some of the personal information we collect and process may be considered personal data under the General Data Protection Regulation (“GDPR”). If you wish to know what personal data we hold about you, to have us remove it, or otherwise to exercise your rights, please contact us at [email protected].

Revs is located in the United States of America, as is our main website server. Any Personal Information that you provide in the course of using any of our Websites may be transferred to, and processed in, the United States. By providing us with your Personal Information, you agree to the use and the collection of your Personal Information by Revs and its affiliates and consent to the transfer of your Personal Information outside the country of your residence as notified in this Privacy Policy. To the extent that such transfers are conducted without an appropriate safeguards, possible risks involved in making a transfer to the Unites States is that the Unites States does not consider the protection of natural persons in relation to the processing of data to be a fundamental right. There will be no local supervisory authority, and no (or only limited) individual data protection or privacy rights. You may withdraw consent to the transfer by contacting our Privacy Policy Coordinator at [email protected].

You also have the following rights related to your personal data, under European Union law:

The right to access, update, or delete your personal data.

The right of rectification—to have your information altered if it is inaccurate or incomplete.

The right to object to our processing of your personal data.

The right of restriction—to request that we restrict how we process your personal data.

The right to data portability—to receive a copy of the information we have on you in a structured, machine-readable, and commonly used format.

The right to withdraw consent to our processing of your personal data.

The right to complain to an EEA data protection authority (a government agency) about our management of your personal data.

Legal Basis for Processing Your Information

Depending on what information we collect from you and how we collect it, we rely on various grounds for doing processing your information under the GDPR, including the following reasons:

Because it is in our legitimate interest to enroll members and to communicate with our volunteers;

Because it is in our legitimate interest to sell tickets for museum access and to sell items from our Car Museum Gift Store to fund our mission;

Because it is in our legitimate interest to complete transactions that you have requested us to perform; and

Because you have provided consent.

Protection of Personal Data

We protect the data you send in contact forms (name and e-mail address) by storing it on password-protected computers and by sharing it only with Service Providers who have agreed to use it only as we instruct and within the law. However, you should be aware that, once we use information in a contact form to send you an e-mail, that information is outside of our control and our Service Providers’ control and could be compromised online.

We do not directly store the personal data that may be included in usage data collected by cookies and other mechanisms at our site. That data is collected and stored on our behalf by our Service Providers under their security procedures.

Unfortunately, we cannot guarantee the security of personal data. By using our Website, you acknowledge and agree that we make no such guarantee and that you use our Website at your own risk.

Changes to this Privacy Statement

From time to time, we may update this Privacy Statement to reflect new or different privacy practices. We will place a notice online when we make material changes to this the Privacy Statement. Additionally, if the changes will materially affect the way we use or disclose previously-collected Personal Information, we will notify you about the change by sending a notice to the primary email address associated with your account.