Considering Alfa Romeo’s long, storied history, it only makes since it has a factory museum. For some years, that had slipped into disrepair, a situation that has now been repaired. And with good reason.
Fiat Chrysler Automobiles CEO Sergio Marchionne has made Alfa one of the core products in an offensive that has it putting eight new models in dealerships by 2018. At that point, Alfa is meant to have sales of 400,000 vehicles around the world. Last year it sold about 74,000.
Recently, Alfa launched its new Giulia Quadrifoglio performance sedan, which is meant to compete with the BMW M3, Mercedes-Benz C63 S AMG and Cadillac ATS-V. The program was at the company’s former headquarters in Arese, just outside Milan. Included in the launch was a tour of the recently refurbished museum in Arese. Following is a brief tour of that exhibition hall, which should be on your itinerary if you’re ever in Italy. For more information, check out this page about the Alfa Romeo in Arese.